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Services:
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Pay-Per-Click Advertising • •
Branding/Promotional Materials • Website Development/Ecommerce
Clarify, Prepare & Manage Future Growth With Our Profit-Producing Strategic Planning Services
 Do you have a written marketing plan? If you do, when was the last time you reviewed or updated it? Was it used only as part of your business plan to get financing?
Not having a written marketing plan is like driving a race car with the pedal to the metal and the windshield painted black--you don't know when to turn and are sure to crash.
Five Reasons Why Strategic Planning is Important:
- Because Tomorrow's business is DIFFERENT from Today's business. The business you have today is from your marketing efforts you did in the past. Tomorrow's business will come from the decisions that you make (or don't make) today. A marketing plan helps you make the most of your marketing budget. There are no plateaus in business — you are either growing or dying . . .
- MANAGING tomorrow's business is different. You have two basic scarce resources — time and money. Your business has at least one person or an entire department devoted to the management of the accounting transactions to create your financial reports, right? Of course. Which direction are financial reports looking — forward or backward? Backward. While important, financial reports show you the results of how well you managed your organization's time and money in the past. A strategic marketing plan is the road map of where you want to go in the future because tomorrow's business is different.
- CHANGE is inevitable. Think about your business. What changes have taken place in the last year? What about in the last five years? There is one thing you can count on and that's change. Ray Kroc, the founder of McDonalds restaurant chain, was asked when he was going to stop growing the company; he said "Never, when you're growing you know you're alive, when you're ripe, you begin to rot." Having a strategic marketing plan helps you anticipate and plan for change so you are not as likely to be caught off guard. Your marketing plan is a living document and should be reviewed and modified according to the changes in your business, industry and markets.
- You have more VARIABLES to consider than ever before. With information on the planet doubling every year you face new challenges at a rapid pace. The Internet, e-commerce, wireless computing, the competition, industry regulations, government regulation, taxes, laws, mergers, consolidation, the economy, cash flow, aging workforce, technology, finding qualified employees, leadership, management, managing the life cycle of your products and services... and the list goes on. There are internal and external forces that act on your business and having a marketing plan helps you to ask the right questions to focus your efforts and when implemented, ensures that you remain competitive and profitable.
- Your marketing plan COMMUNICATES the vision, mission and action steps to everyone in your organization. Take a moment and review the list of "marketing mix" variables below. Put them in order of how YOU feel they would rank from most important to least important.
- Product or Service
- Price
- Place (distribution channel)
- Promotion
- Customer
- Sensitivity
- Customer Service
- Customer Satisfaction
Now, if you asked everyone in your business, or at least your marketing and salespeople, to rank these variables, would all the lists be the same? Probably not. There are no right answers, just what's right for your particular organization. Having a marketing plan helps get everyone and everything moving in the most advantageous direction. The very process of creating it and putting it in writing helps to clarify and prepare you for managing the future growth of your business.
Depending on the size of your business, you may have several levels to your marketing plan. We've worked closely with hundreds of companies to help answer these and others that are integral to the future profitability of their business.
Utilize our expertise in Strategic Planning with:
One-on-One Consulting Services:
Whether you want to improve the results of your marketing materials, develop a strategy for marketing a new product, get millions in free publicity or expand your current products into other markets...
Ford Saeks will work directly with you and your key people to develop marketing strategies and solutions for achieving your desired results. Learn more about our Personal Consulting Services . . .
Professional/Creative Services:
We're not your typical consulting firm. We have been successfully developing and marketing our own products and services in multiple industries that have generated millions in sales revenues around the globe. We've learned from years of trial and error, which has developed proven processes and strategic partnerships and can save you time and money. Every product or service has its own unique challenges and opportunities. View our Client Portfolio to see just a sampling of the professionally designed, sales-generating material materials we have created for our clients. Contact Us to learn how we can help you.
Speaking & Training Programs:
Powerful presentations to increase the performance of your revenue generating efforts. All of our presentations can be customized for your specific needs of topic and length.
Innovative Marketing Mastery™
Creativity in Action to Produce Profitable Results
The Risk Factor™
How to Reduce Risk, Dominate Your Market and Position Your Products & Services for Maximum Profits.
Enhance Your Chances™
There are over 10,000 Ways to Succeed in Business, But Really Only One Thing That Can Stop You.
Selling Success Strategies ™
How to Communicate the Real Value of Your Solutions To Create Customer Advocates.
Getting Tons of Traffic to Your Site™
How to Generate Targeted Traffic to Your Website.
Business-Building Tools:
Learn from the experts! Check out our copywriting, direct marketing and Internet marketing resources in our Success Store.
Marketing
Project fees are determined on an individualized basis.
For
no-obligation details, call 1-800-946-7804 or
(316) 942-1111 or use the Contact Us
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